Business Writing for Impact

(1 day)

Writing for business is different than creative writing and academic writing. Writing for business must be clear, concise, understandable, and specific in order to be effective. Busy leaders, colleagues and employees receive a lot of communication from many sources, and writing skills are an important part of communication. Good writing skills allow you to communicate your message with clarity and ease to a far larger audience than through face-to-face or telephone conversations.

Participants will:

• Learn the goals of business writing
• Understand key practices in effective influential and persuasive writing
• Analyze their audiences and how to craft an appropriate message for that audience
• Understand the importance of opening and closing paragraphs that influence readers to act
• Explain and apply principles of writing executive summaries
• Experiment with using shorter words and eliminating jargon
• Understand and practice how to reconstruct passive phrases into more engaging and active phrases
• Employ verbs in compelling ways
• Identify and eliminate common filler words and phrases
• Understand and practice how to ‘tighten’ up their writing