You’ve Got 26 Seconds

• About one third of work emails are not read
• Most readers scan or skip most of what you write in 26 seconds or less
• How we consume information has evolved drastically, but little has changed in how we write to distracted audiences

Why it Matters

• Bad writing costs US businesses $400 billion per year (verbalidentity.com)
• The US spends 6% of total wages on time wasted attempting to get meaning out of poorly written material (Josh Bernoff, author)
• Good writing saves money:
  • General Electric saved $375,000 per customer per year
  • Fed Ex saved $400,000 per year

Find Out How

Grab the attention of leaders and clients by through applying some simple but powerful rules:

• Understand what audiences really want
• Structure your message in a precise, compelling way
• Tighten your writing by eliminating common filler words and phrases

Ignite your writing today!

 
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